“US Open Sessions” Music Album
IBM and James Murphy transform data from the tennis courts collected by analytics into a remix album created in the cloud. Being a major music fan was my favorite part of this campaign. Reaching out to my favorite music publication, Pitchfork, to launch the album, creating musical snippets and previews, and launching on SoundCloud - a highly social musical platform - were decisions made not only as a digital strategist, but as a music fan as well.
Highlights
1M+ Album Plays on SoundCloud
Coverage on music publications Pitchfork, Vice, Consequence of Sound
Mashable Awards - Winner
Webby Awards - Honoree
Women at IBM
IBM highlights its forward-thinking and sophisticated workplace for ambitious women looking to advance their careers.
Inspired by NPR listener demographics and behavior - resembling my target audience - I created and produced a podcast series that didn’t speak about technology, but instead the personal journeys, goals, and accomplishments by a select group of formidable IBM women leaders.
Highlights
Top 10 Trending Podcasts on SoundCloud
Responsible for hiring 18 new IBM women leaders
Established 71% SOV regarding Women in Tech on Twitter
Average 2.8 thousand plays per podcast without paid media