Coca-Cola: Inseparable
To express the unconditional love mothers provide throughout various stages of our lives, Coca-Cola produces an interactive film allowing viewers to toggle between a mother and daughter’s point of view. Using a deep knowledge of Hispanic consumers and their language preferences, my tailored distribution strategy - including custom content for different age groups - was key in generating more than a million views of this film to celebrate Mother’s Day.
Highlights
800,000+ views by Mother's Day
4.7 Engagement Rate on Top Post
2X Portada Hispanic Marketing Award Winner - Beverage Category and Audience Favorite